The 2022 Capital Coaches Conference delivers a wide variety of educational workshops to meet the needs and interests of coaches, allied professionals, and lifelong learners! Peruse the program schedule below to plan your day and customize your conference experience.

Presenters have identified the primary audience for their workshops based on levels of ICF accreditation. This designation does not limit who may attend any workshop, and attendees are encouraged to participate in any session that interests them. Attendees do not need to commit to or pre-register for workshops.

Please click HERE for the 2022 electronic program.


5:30PM – 7:30PM

Opening Reception

Location: Veranda (outside terrace) 


7:00AM – 5:00PM


Room: Ballroom Foyer

7:30AM – 8:30AM


Room: Main Ballroom & Exhibit Hall

8:30AM – 9:45AM


Room: Main Ballroom & Exhibit Hall

Keynote Speaker: Marion Franklin, MS, BCC, MCC, of Life Coaching Group

10:00AM – 11:00AM


Rooms: All breakout rooms are on the lower level

Help, My Client Might Need Therapy! Coaching vs. Therapy and When to Refer

The global presence of anxiety and depression increased by 25% in the first year of the COVID-19 pandemic, according to a World Health Organization scientific brief released in early March 2022. While the situation may be improving for some, many remain impacted by continued stressors such as burnout, insecurity, or isolation. Given the prevalence of mental health issues triggered by the pandemic, it is increasingly likely that coaches will encounter a client better suited for a licensed mental health professional. The ICF core competency of ethical practice requires coaches to understand the distinctions between coaching, psychotherapy, and other support professions. 

Participants in this workshop will learn how mental health professionals diagnose and treat mental health disorders, with an emphasis on how therapy differs from coaching. Resources available to help a coach make a referral will also be identified. This will be an interactive session including client scenarios for discussion.   

Presented by: Jennifer Lukas, ACC

Primary audience: ACC  Core Competencies: 0.5. Resource Development: 0.5.

How to Create Persuasive Offers for Coaches

Struggling to attract your ideal clients?  A persuasive offer is the solution.  Learn the essential elements of a persuasive offer so you can connect and convert your ideal clients. Karen Grill will cover each element, give examples, and provide time for you to create and ask questions.  By the end of the workshop, you will have a draft persuasive offer that you can implement in your business.

Presented by: Karen Grill, Certified Master Persuader, Fix This Next Certified Advisor

Primary audience: ACC

It’s Not So Black and White: Cross-racial Coaching in Today’s World

This interactive workshop tackles the topic of cross-racial coaching in 2020s America. Two core beliefs shape the session: 1)  it can be difficult to discuss race and racial differences in interracial settings and 2) racial differences do make a difference in coaching engagements. The two presenters, one white, one Black, will help attendees gain a better understanding of what it means to be race-conscious with clients and prospective clients and more importantly – why it matters. Attendees will participate in an activity designed to help them become more sensitized to the ways that they signal their own race-consciousness in their public-facing messaging and learn effective approaches in coaching across racial lines. 

Note: although this workshop focuses on Black/white coaching engagements (Black client/white coach or white client/Black coach), we believe coaches can use the principles highlighted in this workshop with other types of cross-cultural coaching engagements.

Presented by: Marissa Lifshen Steinberger, PCC of One Eleven Leadership and Sidra D. Smith, Ph.D., ACC of the Baobab Group

Primary audience: ACC, PCC, MCC  Core Competencies: 1. Resource Development: 0.

Transform the Saboteurs: Tap the Body’s Wisdom

This presentation will have you experience the power of feeling your Saboteurs from the body brain, not just from the mind. In this session we will invite you into an embodied exploration. We will move with our Saboteurs and find our way back to center so that our actions become more skillful, aligned with our values and purpose, and responsive to what is needed in the moment. As you start to get super familiar with the Somatic Saboteurs, your embodied awareness will allow you to take a powerful pause to transform the feelings and mental anguish. Neuroscience tells us that the body brain knows before the cognitive mind.  The mind telling the Saboteurs to be quiet is not as immediate, powerful and transformative as the body allowing the Saboteur to reveal itself and what it needs.   

You will leave with a practice and a commitment that will help you and your clients in a sustainable way to shift away from being sabotaged by worn out habits.

Presented by: Lynne Feingold, PCC and Marietta Vis, PCC of Visive Coaching

Primary audience: ACC, PCC, MCC  Core Competencies: 0.25. Resource Development: 0.75.

Traps for the Unwary: Pricing and Business Pitfalls in the Business of Coaching

Is your coaching-client ratio in alignment with your bottom line? Do you wish you could coach more but are unsure of how to make it happen financially?

If you’ve ever wanted transparency regarding your earning potential and wondered about the top business pitfalls in getting there, this workshop is for you.

In this highly interactive session, you’ll discover trends in coach-pricing as well as the top five business pitfalls new business owners make when setting up a coaching practice. Join Sarah Happel, MCC and GMU Coach Fellow, and Jim Sims, JD, PCC to demystify attaining your financial goals and legally protecting yourself as you do it.

You will leave with concrete resources to support you in confidently offering your coaching rates and protecting your business for years to come.

Presented by: Sarah Happel, MS, MCC of Spectrum Leadership Solutions and Jim Sims, JD, PCC of James R. Sims, III, Esq. and Turning Path Solutions

Primary audience: ACC, PCC, MCC  Core Competencies: 0. Resource Development: 1.

What Do MCCs Know Anyway? “Ego & Authenticity”

Learning to coach can mean adopting unfamiliar ways of comporting ourselves. Behaviors we might fall into as a matter of course — agreeing or disagreeing with our conversational partners, demonstrating our knowledge, seeking to please others, or getting our way — become forms of conduct we actively let go of as we cultivate a coaching mindset and presence. A form of overcorrection coaches frequently display is a focus on the client so hard that the coach seems to evaporate. A coach who does this will limit the depth of the partnership they can enter into with their client. To spark a more thought-provoking and creative process, a coach can learn to bring their whole self to the relationship: the fullness of their observations, insights, feelings, all of it masterfully managed and fully attuned to the needs of the client, the situation, and a vibrant partnership.

Presented by: Gideon Culman, MCC of K Street Coaching and the Master Coach Collection PodcastSophia Casey, MCC, Certified John Maxwell Coach of International Coaching + Leadership Institute and SophiaCasey.netGiuseppe Totino, MCC, CPF of giuseppetotino.comand Libby Graves, MBA, MCC of Core Citizen

Primary audience: MCC  Core Competencies: 1. Resource Development: 0.

11:15AM – 12:15PM


Rooms: All breakout rooms are on the lower level

The Coach as Mentor: How to Create an Effective Mentor Coaching Experience

Mentor coaching is the beautiful pairing of mentoring and coaching, whereby the mentor applies their advanced coaching skill, as well as the wisdom of experience, towards facilitating meaningful growth in a mentee’s coaching skills. In essence, mentor coaching expands the power of coaching exponentially since mentees will go on to impact countless others through their coaching. Thus, mentor coaches must take their role very seriously and approach the mentor-mentee relationship with equal parts openness and clear intention. In this interactive session, we will address how mentors can intentionally apply adult learning principles to connect with mentees and accelerate their learning and growth.

Presented by: Lesley A. Perkins, Ph.D., PCC, SHRM-SCP and Joelle LaGuerre, SHRM-SCP, CPTD

Primary audience: ACC, PCC, MCC  Core Competencies: 1. Resource Development: 0.

Coaching to the Power of Who

Asking powerful questions is every coach’s core stock in trade.  But is there one question that creates the most insight, inspiration or impact?  For me, it’s simple: Who Are You?  Attend this very interactive session to see and experience how starting with who is the key to helping any client unlock their core motivational power.  You’ll find out and practice how to do that through story typing, a uniquely energizing coaching framework for activating any client’s innate narrative intelligence.  Discover how story typing can dramatically enhance coaching conversations and impact — and move your clients to a higher level of authentic engagement and inspired action.  Come for the fresh, easy-to-use coaching techniques; stay to explore your own most alive and charged-up self!   

All participants are invited (but not required) to take the Professional Strengths, Values & Story Survey before the session at this link:

Presented by: Cindy Atlee of The Storybranding Group

Primary audience: PCC  Core Competencies: 0.75. Resource Development: 0.25.

Demystifying the Path to MCC

This presentation will support attendees with creating an action plan for their journey from the ICF PCC to MCC credential. Sophia Casey, MCC emphasizes ontological coaching as a backdrop to explore the differences and commonalities between the credential levels. The interactive presentation will give the attendees opportunities in large and small groups to explore Being vs Doing for each ICF Core Competency. From the perspective of ontological coaching, the presentation outlines not only the active part of the process of attaining the MCC but also the mindset required in order to become an MCC with ease and flow. Sophia used this process to support coaches with preparing to apply for ICF credentials. She boasts that 100% of the coaches she’s mentored, who applied for the credentials, received them.

Presented by: Sophia Casey, MCC, Certified John Maxwell Coach of International Coaching + Leadership Institute and

Primary audience: PCC  Core Competencies: 0.75. Resource Development: 0.25.

Laser-Focused Coaching

Laser-Focused Coaching techniques allow you to go deeper in your coaching sessions. Throughout the session, listen to several mini snippets of masterful coaching exemplifying the different principles.  Hear examples of THE easiest and least effectively used coaching tool that makes all the difference. Easily avoid common pitfalls that prevent conversations from being transformational and life-altering.  Distinguishing truth from perception is key to getting to the heart of the matter. Know that there is never a right question and how easy it is to make every question thought-provoking and powerful.  Masterful coaching requires focusing solely on the person and recognizing underlying themes, thus making the coaching more effective and efficient.

 Presented by: Marion Franklin, MCC of Life Coaching Group

Primary audience: PCC, MCC

Leveraging the “Problem and Person” Polarity as Coaches

This session will explore the polarity theory developed by Barry Johnson, and how “And-thinking” can be used to leverage a key polarity tension in the coaching relationship. Because polarity tensions are ongoing, they will be there for coaches and clients today, tomorrow, and beyond! In this session one of the presenters will share her case example of using the Polarity Map to see and leverage the Problem And the Person polarity on her coaching journey. The conclusion will identify ICF Coaching Competencies that contribute to leverage – to maximize benefits and minimize limitations to better the coaching for the coach, and client. 

Presented by: W. Cliff Kayser, MSOD, MSHR, PCC and Wanda Savage-Moore, ACC, both of Polarity Partnerships

Primary audience: PCC  Core Competencies: 1. Resource Development: 0.

Rituals of Rewilding

You are invited to enter into a sacred circle where we will gather to connect to the wisdom of our own guidance system, the natural world and our community of coaches. Ritual can be a powerful island of meaning-making in an ocean of change. Through rituals of rewilding that go beyond the thinking mind, it is possible to find a path back to our true nature. In this multi-sensory and experiential session, you will cultivate tools to access and expand the capacity for deep knowing and presence for your clients either in a group or 1:1 setting, in person or on Zoom, indoors or outdoors. 

No entry will be permitted after start time to create an intimate environment that is free of distraction.

Presented by: Tami Mensh, MATP, ACC of Kaleidoscope Lounge and Coaching

Primary audience: ACC  Core Competencies: 0.5. Resource Development: 0.5.

Connecting With Inherent Awareness to Boost Your Leadership Potential

Leading in a complex world demands transformational learning that focuses on the ways people think, engage, and act in qualitatively more adaptive and integrated ways. Mindfulness practice is a fundamental tool for cultivating presence and paying attention to consciousness. When client and coach are individually engaged in the practice of mindfulness, as part of the coaching relationship, they gain insight into how the way they make sense of things can obscure self-awareness and self-knowledge. When deepened, mindfulness practice can also awaken a level of consciousness that exists at the very core of our being—what Dr. Ruth Zaplin calls “inherent awareness.”  It is this inherent awareness that is the wellspring of presence, authenticity, compassion, wisdom, and ethical conduct—the very competencies  that  enhance mindful and skillful leadership. 

Presented by: Dr. Ruth Zaplin, PCC 

Primary audience: PCC, MCC  Core Competencies: TBD Resource Development: TBD

12:15PM – 1:15PM


Room: Main Ballroom & Exhibit Hall

Keynote Speaker:  Towanna Burrous, Ed.D, PCC, of Coach Diversity Institute

1:30PM – 2:30PM


Rooms: All breakout rooms are on the lower level

Coaching Super-Vision…Your Coaching Superpower for Today, Tomorrow, and Beyond

Coaching supervision is a regular practice today (and a credentialing requirement) in Europe. ICF credential holders can now earn CCE units for coaching supervision. As we look towards tomorrow and beyond, coaching supervision is gaining momentum—and with good reason—its benefits extend not only to coaches, but to their clients, to client organizations, and to the coaching industry.  

Following a brief introduction, attendees will experience coaching supervision firsthand. “Super-courageous” attendees will have an opportunity to receive real-time coaching supervision, or to participate as peer supervisors in a fishbowl activity. Others will be active observers. Following the fishbowl, all attendees will identify opportunities to apply insights and to use new supervision-based tools to “super-charge” their coaching … today, tomorrow, and beyond!

Presented by: Jill Marshall Annitto, PCC, CPCC, MBA of Leadership Adventure Strategies

Primary audience: ACC, PCC, MCC  Core Competencies: 1. Resource Development: 0.

Don’t Just Have the Soup: How Analogies Support Coaching

Alan Heymann is the author of Don’t Just Have the Soup, 52 Analogies for Leadership, Coaching and Life. This interactive workshop brings his book to life and leaves the audience with tools they can use to bring more analogies into their practices.

So much of coaching is about meeting clients where they are, and reframing the situations they are describing in terms they can understand. Alan Heymann has found coaching in analogies to be incredibly useful in evoking awareness among his clients. These are analogies he’s encountered in his own life, and sometimes they come from the clients themselves. 

Coaching theory centers around adult development, cognitive psychology, polarities and all manner of different frameworks. Coaching practice can revolve around toothpaste, soup, laundry and sofas! We engage our clients by using our imagination to spark their imaginations.

This will be a highly interactive session in which participants will describe their own coaching analogies to each other and learn how to generate even more – in addition to hearing from the presenter.

Presented by: Alan Heymann, JD, PCC of Peaceful Direction

Primary audience: ACC, PCC, MCC  Core Competencies: 1. Resource Development: 0.

From Setback to Significance: Getting Your Clients Where They Want to Go

71% of people surveyed by Crucible Leadership experienced a traumatic event that fundamentally altered the course of their life. These are crucible moments. Quantitative data from 8,000+ respondents show many are still held back by these experiences. 

Crucible Leadership’s Warwick Fairfax and Gary Schneeberger have, on their podcast “Beyond the Crucible,” captured 100+ stories from a wide array of guests who have leveraged their crucible moments and found new lives of significance.  Through this qualitative work, they have identified the four growth milestones common to all journeys from crucible to significance.

 Guide clients as they leapfrog from “stuck” to their next, most significant act by implementing our four-stage Crucible Leadership Refining Cycle[TM]. You’ll empower the people you coach to unpack the good that came from the bad; identify their unique path forward, avoid more “hard-won” lessons; cast a new, authentic personal vision; and bring that vision into full, technicolor life.

Presented by: Warwick Fairfax, ACC of Crucible Leadership and Gary Schneeberger

Primary audience: PCC  Core Competencies: 0.5. Resource Development: 0.5.

Go Big: Cultivating a Coaching Culture in Organizations

Coaching outside the box! Explore how a local ICF accredited coach training program has partnered with a system of over 9,000 employees to impact culture, hiring and retention, and ROI. In this interactive session, coaches will stretch their realities by examining innovative and creative ways to cultivate a coaching culture in the companies with which they work.  How can partnering with various types of coaches augment your work? What impact can explicitly teaching coaching skills have on company culture? What’s possible with an initiative to train employees as coaches? Come collaborate in this high-energy space and leave with first steps and a promise of tomorrow! 

Presented by: Maggie Cummins, ACC; Jen Lara, PCC of jenlara.comand Caitlin Vockroth, ACC

Primary audience: PCC  Core Competencies: 0.25. Resource Development: 0.75.

Our Client’s Past Need Not Foretell Their Future – Coaching to Our Client’s Attachment Styles

What limits most of us humans isn’t that we have insufficient opportunities. It’s that we are unable to see the possibilities before us. Why? What is in the way? Our patterns. Our filtering of the present through our past.

Attachment styles, those patterns that were developed early in our lives, influence how we experience ourself, others, and the world, even as adults. When we as coaches can discern and work with our client’s patterns, we can free them from the invisible forces that limit their growth.  

In this workshop, you’ll learn what attachment styles are and how and why they form and their impact; how to identify your client’s patterns from their focus, feelings and narratives; and how to work with your client to support their becoming aware of their patterns and creating new narratives and new pathways to greater wholeness.

Presented by: Alison Whitmire, PCC of Learning In Action

Primary audience: ACC, PCC, MCC  Core Competencies: 0.75. Resource Development: 0.25.

Supporting Others in Grief While We Navigate or Avoid Our Own

Grief is more than physical death.  It is the normal and natural reaction to loss or change of any kind.  It is not trauma or mental illness.  It is the feelings left over that paralyze us or keep us stuck.  Grief is universal.  Even coaches experience grief, but many coaches don’t know how to cope with or coach grief.  As coaches, we hold space for the client’s agenda. How can we hold space when triggered because we are going through something or feelings resurface from something we suppressed and thought we were over or let go of? 

This session will explore what grief is and what it is not, how our clients and we are ill-prepared to deal with it, the healthy and unhealthy ways we and our clients cope, the tangible and intangible life experiences that produce grief, and how to know when to get help or refer.  

Presented by: Heather D. Horton, Esq., ACC, CPDC, AGRMS

Primary audience: ACC  Core Competencies: 0.75. Resource Development: 0.25.

2:45PM – 3:45PM


Rooms: All breakout rooms are on the lower level

The Art of Masterful Coaching: MCC Coach Education

Have you ever watched an MCC coaching demo and felt the flow and presence but just didn’t know how to embody that flow into your own coaching journey? Moving toward coaching mastery means stepping into the full-body dance in a connected, transformational way where presence and partnering take center stage. In this sacred space, the dance deepens and offers opportunities for transformation.

Join us for this powerful session in which we will leverage your wisdom and that of your peers to notice and tease out masterful coaching distinctions. 

This session will include a MCC coaching demonstration followed by a debrief and discussion to tease out masterful coaching distinctions. Together we will explore the thinking and experience of the MCC coach to cultivate awareness of what was unfolding from the coach’s perspective. Participants will be asked to explore what curiosities, questions, and coaching moves were present for them as they watched.

Presented by: Ellen Fulton, MCC, CMCSarah Happel, MS, MCCand Melissa Schreibstein, MS, ACC all of the Center for the Advancement of Wellbeing at George Mason University

Primary audience: PCC  Core Competencies: 1. Resource Development: 0.

Coaching on the Roller Coaster – Supporting the Social Entrepreneur’s Ride

We are coaching people who see what’s missing today and are looking at tomorrow and beyond in everything they do, everything they create.  Because they are the innovators, they are often brilliant idea people with a strong sense of purpose, highly motivated and very mission driven.  However, just as often, they have limited business savvy, lack structured business and workplace experiences, have few mentors, and constrained resources and are often working in isolation.   Most social entrepreneurs thrive with coaching – it helps to build the skills they need to create sustainable enterprises that will change the world.  More importantly, it helps to build their resilience to smooth out the roller coaster ride they are embarking upon, give them the tools to prevent burnout, and enable them to develop perspective.

Presented by: Wendy Luke, PCC of the HR SageWendee Wolfson, MBA, PCC of Brickworks Advisorsand Paris Perrault, MBA, PCC

Primary audience: PCC  Core Competencies: 0.25. Resource Development: 0.75.

Coaching in Family Law

Family Law is changing rapidly with innovative approaches to dispute resolution.  Coaching is emerging as a viable process to reduce stress and support healthier relationship transitions. While mediation is commonly accepted or even required in many domestic courts, coaching can go much farther to resolve deeply rooted tension and help families discover the freedom and ability to release dysfunction and create productive communication. 

Join Amy Armstrong, PCC, as she shares her success developing and evaluating a co-parent coaching program in Ohio and explores the growing field of coaching in family law settings both in and out of court. 

Presented by: Amy Armstrong, PCC of The Center for Family Resolution and the Center for Coach Development

Primary audience: ACC, PCC, MCC  Core Competencies: 0. Resource Development: 1.

The Impact of Bias on Coaching: Awareness, Introspection, and Action

Each and every one of us, including coaches, is biased toward something, somebody, or some group. Biases allow us to filter information and navigate our complex world. But, not all biases serve us well. Our biases could impact our ability to coach according to the eight ICF core competencies. 

So, what can we do about it? First, we become sensitized to what bias is and why we have it (awareness), then we recognize our own biases (introspection) and improve our ways (action). This process of awareness, introspection and action will lead to building better relationships with our clients.

As coaches, being aware of what is below the surface for ourselves will enable us to interact with our clients, colleagues, and community with greater insight. This awareness and understanding about the unconscious bias in us and others will enable us to build better relationships and step into the hard work of dismantling systemic racism. 

Presented by: Asila Calhoun, ACC, CIC of Calhoun Coaching + Consulting

Primary audience: ACC, PCC, MCC  Core Competencies: 1. Resource Development: 0.

Navigating the Unknowable: The Paradox of Coaching Conversations and the Implications for Reaching Mastery

Each coaching conversation is a complex social process of relating between people,  the outcome of which is consistently predictably unpredictable or unpredictably predictable. As soon as we start to truly accept uncertainty and the paradoxical nature of the coaching conversation, new options start to open up for how to be present and respond to what’s going on. In the workshop, we will explore the complexity, the paradox, the challenges, and the opportunities for mastering self, the relationship, and the coaching process.

Presented by: Bill Pullen, MCC, MSOD of BPA Coaching + Consulting and Giuseppe Totino, MCC, CPF of

Primary audience: MCC  Core Competencies: 1. Resource Development: 0.

4:00PM – 5:00PM


Join moderator Jennifer Paylor and a panel of coaching leaders for an engaging conversation on coaching – today, tomorrow, and beyond! 

Room: Ballroom

5:00PM – 7:00PM


Room: Ballroom Salon D